The scenes of panic described in press reports, passed through the ages as part of our American folklore, are accepted as truth. They were probably little more real than those scenes of panic described and portrayed by Orson Welles and his Mercury Theatre company on the famous and infamous radio broadcast of The War of the Worlds, which first aired 70 years ago tonight.
“We know now that in the early years of the twentieth century this world was being watched closely by intelligences greater than man’s and yet as mortal as his own,” began Welles, straying little from the opening line of H.G. Wells’s 1898 classic but to set it in a new century. What followed added a bit of theatrical flourish to the grave ruminations of the novel’s opening missive:
We know now that as human beings busied themselves about their various concerns they were scrutinized and studied, perhaps almost as narrowly as a man with a microscope might scrutinize the transient creatures that swarm and multiply in a drop of water. With infinite complacence people went to and fro over the earth about their little affairs, serene in the assurance of their dominion over this small spinning fragment of solar driftwood which by chance or design man has inherited out of the dark mystery of Time and Space. Yet across an immense ethereal gulf, minds that are to our minds as ours are to the beasts in the jungle, intellects vast, cool and unsympathetic, regarded this earth with envious eyes and slowly and surely drew their plans against us. In the thirty-ninth year of the twentieth century came the great disillusionment.

Then, as the story goes, when this opening narration gave way to the dramatic conceit of a breaking news bulletin, mass hysteria ensued. People fled their homes in panic, and doomsday fears gripped radio listeners coast to coast.
Said the New York Daily News account on Halloween, 1938:
Without waiting for further details, thousands of listeners rushed from their homes in New York and New Jersey, many with towels across their faces to protect themselves from "gas" which the invader was supposed to be spewing forth.
Simultaneously, thousands more in states that stretched west to California and south to the Gulf of Mexico rushed to their telephones to inquire of newspapers, the police, switchboard operators, and electric companies what they should do to protect themselves.
It’s almost comical, the events that were reported to have followed. But while some were no doubt taken in by the convincing performance – just as some today are taken in by conspiracy theories suggesting that the broadcast was an experiment in psychological warfare funded by the Rockefeller Foundation – the news of widespread pandemonium may have been exaggerated ever so slightly.
That the news media might inflate, embellish, and amplify the magnitude of a situation should shock exactly nobody who has seen a news report in this century. That legend might over time supplant truth – even if the specific instances of panic detailed in that original Daily News piece were all true, for example, the totality of the situation was something less than a national panic – should similarly come as little shock.
Whether better proof of the gullibility of the masses can be found in the initial response to the War of the Worlds broadcast, or the subsequent willingness to believe that a nation of rubes fled its homes in terror, that October 30, 1938 broadcast remains a pivotal moment in radio history if only for catapulting the great Orson Welles to notoriety. Needless to say, Welles would go on to a great career which included a brilliantly ironic turn as studio boss Lew Lord in the 1979 masterpiece The Muppet Movie.
(If the irony is not immediately apparent, one need only to look at his extensive post-Citizen Kane history of clashes with studio execs over later films like The Lady from Shanghai
and the phenomenal – and highly recommended – Touch Of Evil
.)

On this fine day for a beer, we offer you the entire original broadcast of The War of the Worlds – and as a special Halloween bonus, The Mercury Theatre on the Air’s inaugural July 11, 1938 broadcast of Bram Stoker’s Dracula. As you listen, and imagine an era when families gathered around a box full of wires and transistors and stared at the wall for hours on end, toast the illustrious and mercurial Orson Welles with North Coast Brewing’s Pranqster Belgian style golden ale.
This deceptive brew – North Coast’s own intoxicating version of dressing up in a sheet and jumping out of a bush and saying Boo! – looks light in the glass. It feels light in the mouth. But a whisper of clove spiciness and a robust (yet not overly assertive) alcoholic strength – 7.6% abv – conspire to give it a warmth that will sneak up on you if you let your guard down. Drink willingly but cautiously, and you will remember the wonderful lesson you learn tonight: That grinning, glowing, globular invader of your living room is no inhabitant of the pumpkin patch – it’s Pranqster.










